Lawyer Li Jianfang is a partner of Beijing WeiBo Law Firm and one of the main leaders of the intellectual property practice.

Li Jianfang has been working in the field of intellectual property for more than ten years, specializing in the arrangement and practical operation of intellectual property protection, including trademarks, patents, copyrights, unfair competition, trade secrets, etc. She is especially proficient in trademark non-litigation legal counseling and non-litigation dispute resolution, trademark authorization administrative litigation, trademark infringement and unfair competition civil litigation, as well as dispute resolution in the fields of patents, copyrights, domain name disputes, etc. 

Li Jianfang has been practicing for more than ten years and has represented many cases with great influence in the industry and society, such as "Jingdong Double Eleven", "Pretty Woman", and Qiaqia Melon seeds' famous packaging and decoration rights defense case, etc., and has published professional articles in "Chinese Trademarks", "China Intellectual Property Rights" and other professional journals. She has served clients in the fields of e-commerce, medical services, import and export of grain and oil, film&TV communication, food, liquor, new retail and agricultural products. With professional and rigorous work style and proactive attitude, she has gained the trust and affirmation from many clients.

Prior to joining WeiBo, Mr. Li worked for a number of well-known law firms for many years, and was the Managing Partner and Head of the Trademark Practice Group of one of the firms, based in Beijing.

Nankai University，Bachelor of Laws

• Member of the 11th Trademark Law Committee of the Beijing Lawyers Association of the Chinese Bar Association

• Member of the 4th Beijing Chaoyang District Lawyers Association Litigation Practice Research Committee

• Member of the Law Management and Compliance Committee of the 4th Beijing Chaoyang District Lawyers Association

[Representative cases in administrative proceedings]

·Represented Beijing Jingdong Sanluxidu E-commerce Co., Ltd. in a series of cases of invalidation of Jingdong Double Eleven, and a series of administrative litigations of revocation and review of Double Eleven, which have received wide attention from all walks of life and have been reported in the CCTV program "Scene" ;

·Represented the trademark reexamination case of the first domestic beauty TV program "Pretty Woman", founded by the well-known hostess Li Jing, which was successfully obtained the Supreme People's Court arraignment and revised judgment. The case is a typical case of defining the rights and interests of program producers and TV broadcasting platforms under the system of production and broadcasting separation, which has far-reaching influence in the industry;

·Represented new oxygen beauty micro-shaping in the administrative litigation to declare the invalidity of the trademark "new oxygen", eliminating potential risks for the company's financing and listing;

·Represented Ms. Zhang Zetian in a series of trademark confirmation disputes over  the trademark "Milk Tea Sister" and won the lawsuits, effectively protecting Ms. Zhang's name rights;

·Represented Beijing Jingdong Sanluxidu E-commerce Co., Ltd. in an administrative litigation concerning the revocation and review of the "Jingxi" trademark, and won the case;

·Represented Beijing Jingdong Sanluxidu E-commerce Co., Ltd. in the second instance of the administrative litigation of the "JD.", successfully overturned the first instance judgment, revoked the the ruling of the Trademark Review and Adjudication Board. As a result of the case, the exclusive right of "JD." trademark maintained the exclusive right, and kept the important trademark of JD.COM Company in clothing products;·

Represented the Harbin Pharmaceutical Group Pharmaceutical General Factory in the administrative litigation on the invalidation of the trademark "HA ZONG" and won the case, which resulted in a favorable blow to the stubborn behavior of the brand name;

·Represented the China Table Tennis Association and the China Badminton Association in a series of administrative cases on trademark confirmation;

·Represented INOXA Co., Ltd. (Italy) in an administrative litigation for the trademark revocation review of the trademark "INOXA" and won the case;

·Represented ZOZO Co., Ltd.(Japan) in an administrative litigation for rejection of the "ZOZO" trademark and won the case;

·On behalf of the party represented by Hubei ChuTianshu, in the "Yinhua Lu" trademark dispute retrial proceedings (remanded back to the TRAB for retrial in accordance with the Beijing High Court's final judgment), the party collected and reorganized evidence and wrote the grounds of dispute, which ultimately prompted the TRAB to find that the trademark directly described the characteristics of the raw materials of the plant beverage it was designating for use and that the trademark was revoked. "Yinhua Lu" directly described the characteristics of the raw materials of the plant beverage it was designated to use, and revoked the disputed trademark. This result allowed a large number of "Yinhua Lu" manufacturers in the southern region of China to avoid the risk of infringement and safeguarded the basic competitive order of the industry. In that case, the evidence collection method of questionnaires from ordinary was a major innovation at that time.

[Cases of civil litigation representation]

·Represented COFCO in a series of trademark infringement and unfair competition cases involving "COFCO" and "COFCO" gift cards, winning the cases;

·Represented ChaCheer Food Group in the case of unfair competition and claiming for unique packaging and decoration of well-known goods, winning a case with a compensation of 3 million dollars and effectively combating a series of unlawful behaviors in the industry of copying the packaging of its products;

·Represented Beijing So-Young Technology Co., Ltd. in the litigation to defend the trademark "So-Young" and won the case;

·Represented So-Young Cosmetic Microdermabrasion v. Green Time to confirm non-infringement of trademark and won the case;

·Represented Singularity and Boat Catering Management Co., Ltd. in relation to the defense of the trademark "Bingz";

·Represented CHINA CHILDREN'S PRESS&PUBLICATION GROUP in defense of copyright ownership and infringement disputes;

·Represented Shenzhen Tencent v. ParticleNews in a series of cases of infringement disputes over the right of information network communication of a little information works and won the case;

·Represented Hefei Bailong Technology Development Co., Ltd. and Shenzhen Yuexin Belle Cabinet Co., Ltd. in an unfair competition dispute and won the case;·

The case of acting as agent for Mitao. com and Shanghai Xibei Company v. Mitoao. com's trademark infringement successfully made the court find that cross-border online shopping can apply legal source defense to avoid compensation, thus avoiding high claims for the defendant Mitao. This case was recognized by Beijing Chaoyang District People's Court as a typical intellectual property case of the year, and was publicly pronounced on April 26, 2016, World Intellectual Property Day.

[Consulting Program]

·Consulting project on "Statistical Analysis of Geographical Indications Registered as Collective Trademarks and Certification Trademarks" by the Department of Geographical Indications Protection of  China Intellectual Property Office.

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